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ABOUT ME

Gina Cummins_About.jpg

Hello there!

​Thank you for dropping by. If this is your first visit, let’s get to know each other.

 

WHAT I DO?

I help leaders build lasting brand connections: first with their teams and then with their customers. I also partner with individuals, entrepreneurs and career women who want to develop their brand for professional success.  For me, great branding is about connection – connecting people to a vision, engaging their hearts and minds, while delivering mutually satisfying results. 

 

HOW I DO IT? 

I start by using what you already have, combine that with a mix of innovative thinking and brand strategy techniques. Then, I deliver an action plan for success. 

 

What makes me a great fit for solving both people-related and business challenges, is my background in business, and my experience in leading teams who exist in highly goal-oriented and innovative environments across the Caribbean. 

 

Let’s get started on building your brand for success.

Professional Summary

15+ Years in Brand Strategy and Marketing
Industry Experience: Automotive, Energy, Finance, Fashion, International Sporting, Women’s Development
MSc., Brand Leadership, Norwich Business School
BSc., Business Management
Founder, egi (pronounced edgy) a lifestyle empowerment brand for women.

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